FMDB Transactions on Sustainable Technoprise Letters
2024 Vol.2 No.2
ISSN: 2993-5997
Editor: Sonia Singh
| Pages | Title and author(s) |
|---|---|
| 53-67 | Impact of Celebrity Endorsement on Purchase Intention among Young Adults S. Sri Nivetha, M. Balasuriyan, K.P. Naachimuthu, R. Leebika, P. Banupriya, Nikoletta Hossó Keywords: Celebrity Endorsements; Young Adults; Consumer Behavior; Authenticity and Credibility; Competitive Branding; Brand Promotion; Advertising Context; Influencer Marketing. DOI: 10.69888/FTSTPL.2024.000230 |
| 68-77 | Comparative Research of Traditional vs. Modern Elicitation Techniques in Requirement Engineering Wint War Loon, Hlaing Htake Khaung Tin Keywords: Comparative Research; Traditional and Modern; Elicitation Techniques; Requirement Engineering; Pivotal Phase and Cornerstone; Joint Application Development (JAD); Human-Centred Technique; Complex Projects; Inferential Statistical. DOI: 10.69888/FTSTPL.2024.000231 |
| 78-89 | Impact of Inspirational Techniques on Engagement to Participate in Volunteering Opportunities Amit Mittal, Long Tam Pham, Bestoon Othman, S. Saravanan, Tribhuwan Kumar, M. Saranya Keywords: Humanitarian and Inspiration; Concert and Independent Initiative; Adolescents and Volunteering Opportunities; Non-Profit Organizations; Federal System; Healthcare and Drug Development. DOI: 10.69888/FTSTPL.2024.000232 |
| 90-98 | Executive Support Systems and Sustainable Corporate Practices: Analyzing ESS Contributions to CSR and Sustainability Programs Muhammad Asif Khan, Hapzi Ali Keywords: Executive Support Systems (ESS); Corporate Social Responsibility (CSR); Sustainability Initiatives; Stakeholder Engagement; Decision Support Systems (DSS); Sustainability Programs. DOI: 10.69888/FTSTPL.2024.000233 |
| 99-108 | Role of Neuroplasticity in Understanding Brain Adaptations to Marketing Stimuli and Long-Term Impact on Purchasing Behavior A. Lillyroslin, P.S. Venkateswaran, Hinda Gmati, P. Sudha, Sławomira Hajduk, Nadezhda Kunicina Keywords: Consumer Behavior; Marketing Stimuli; Purchasing Decisions; Brand Loyalty; Emotional Engagement; Sensory Experiences; Purchasing Behavior; Neural Adaptations to Marketing Stimuli. DOI: 10.69888/FTSTPL.2024.000234 |