FMDB Transactions on Sustainable Technoprise Letters
2024 Vol.2 No.2
ISSN: 2993-5997
Editor: Sonia Singh
| Pages | Title and author(s) |
|---|---|
| 53-67 | Impact of Celebrity Endorsement on Purchase Intention among Young Adults S. Sri Nivetha, M. Balasuriyan, K.P. Naachimuthu, R. Leebika, P. Banupriya, Nikoletta Hossó Keywords: Celebrity Endorsements; Young Adults; Consumer Behavior; Authenticity and Credibility; Competitive Branding; Brand Promotion; Advertising Context; Influencer Marketing. DOI: 10.69888/FTSTPL.2024.000230 |
| 68-77 | Comparative Research of Traditional vs. Modern Elicitation Techniques in Requirement Engineering Wint War Loon, Hlaing Htake Khaung Tin Keywords: Comparative Research; Traditional and Modern; Elicitation Techniques; Requirement Engineering; Pivotal Phase and Cornerstone; Joint Application Development (JAD); Human-Centred Technique; Complex Projects; Inferential Statistical. DOI: 10.69888/FTSTPL.2024.000231 |