FMDB | Bridging Academic and Technology Through Research

ISSN: 2993-2858

Editor: Edwin Ramirez Asis

Pages	Title and author(s)
1-11	Problems and Prospects on the Evolution of Advertising and Public Relations Industries in Oman Sangeeta Tripathi , Muna Al-Shahri Keywords: Public Relations and Advertising; Industries; Media; Communication; Technology; Omani Government; Arabic and English Languages; Business Scenarios, Communication Process.
12-21	Importance of Business Financial Risk Analysis in SMEs According to COVID-19 Miyereth Piedrahita Ocoró, Orlando Carmelo Castellanos Polo, Sneha Khandare Keywords: Financial Statements; Risks Companies; Analysis Management; COVID-19 Pandemic; Small and Medium-Sized Enterprises (SMEs); Airline Avianca; Financial Indicators.
22-31	Comparison of Baldrige Criteria of Strategy Planning and Harrison Text Ela Vashishtha, Govind Dhawan Keywords: Baldrige; Strategy Planning; Operational Excellence; Performance Excellence; Healthcare Quality; Leadership; Strategy Deployment; Strategy Development; Action Plans.
32-45	Digital Human Resources and Management Support Improve Human Resources Effectiveness Kolachina Srinivas, Palanivel Rathinasabapathi Velmurugan, Natesan Andiyappillai Keywords: Digital Human Resource; Work Environment; Human Resource Effectiveness; Ability Enhancing Practice; Extrinsic Motivation Enhancing Practice; Digitalization Enhancing Practice.