Authors:
Kolachina Srinivas, Palanivel Rathinasabapathi Velmurugan, Natesan Andiyappillai

Addresses:
1Koneru Lakshmaiah Business School, Koneru Lakshmaiah Education Foundation, Vaddeswaram, Andhra Pradesh, India. 2Department of Human Resource Management and Finance, Berlin School of Business and Innovation, Berlin, Germany. 3Department of Information Technology, CEVA Logistics, Houston, Texas, USA. srinivas.k@kluniversityh.in1, palanivel.velmurugan@berlinsbi.com2, Natesan.Andiyappillai@cevalogistics.com3

Abstract:

This study investigates how digital human resources (HR) improves HR effectiveness with management support. This study examines how Ability Enhancing Practice (AEP), Extrinsic Motivation Enhancing Practice (EMEP), Intrinsic Motivation Enhancing Practice (IMEP), Opportunity Enhancing Practice (OEP), and Digitalization Enhancing Practice (DEP) affect HR effectiveness (HE). Management support modifies the relationship between digital HR practises and HR effectiveness. Hyderabad-based HR professionals were surveyed to meet research goals. A structured questionnaire was used for quantitative research. The questionnaire covered digital HR, management support, and HR effectiveness. This study found that AEP, EMEP, IMEP, OEP, and DEP improve HR effectiveness. Management support moderates the relationship between digital HR practises and HR effectiveness, enhancing their benefits. The study found that effective digital HR practises, supported by management, can boost HR effectiveness in organisations. AEP, EMEP, IMEP, OEP, and DEP can help HR professionals work better and boost organisational success. Digital HR practises should be prioritised and supported by management. This may involve training and supporting HR professionals, creating a welcoming workplace, and promoting digitalization. This study's limitations. The research was limited to Hyderabad and may not reflect the HR landscape. Self-reported data may be biased and inaccurate.

Keywords: Digital Human Resource; Work Environment; Human Resource Effectiveness; Ability Enhancing Practice; Extrinsic Motivation Enhancing Practice; Digitalization Enhancing Practice.

Received on: 21/11/2022, Revised on: 05/01/2023, Accepted on: 03/03/2023, Published on: 27/03/2023

FMDB Transactions on Sustainable Management Letters, 2023 Vol. 1 No. 1, Pages: 32-45

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