FMDB | Bridging Academic and Technology Through Research

ISSN: 2993-2858

Editor: Edwin Ramirez Asis

Pages	Title and author(s)
95-104	An Organized Assessment of the Literature of Entrepreneurial Skills and Emotional Intelligence Muskan Singh, Maitri Bhushan, Rajat Sharma, Luigi Pio Leonardo Cavaliere Keywords: Emotional Intelligence; Entrepreneurship; Literature of Entrepreneurial Skills; Neuroscientific Insights; Assessment Tools; Practical Applications; Influential Ideas.
105-113	Willingness to Pay for Tourism Services: A Case Study from Harappa, Sahiwal Sarfraz Hussain, Farahat Alam Keywords: Tourism Services; Willingness to Pay; Harappa Museum; Local Tourism, Vacationers; Historic Sites; Visitors’ Tastes; Upgraded Facilities and Services.
114-124	Branding Strategies in Luxury Markets: A Comparative Analysis P.S. Venkateswaran, P. Sudha, Mohamed Rafiq, Justyna Żywiołek Keywords: Brand Identity and Positioning; Product Portfolio; Design and Craftsmanship; Target Audience; Pricing and Retail Presence; Brand Equity; Luxury Sector; Retaining Customers; Employ Diverse Strategies.
125-133	Lessons Learned from Community-Based Tourism: An Analysis of a Case Study Aunkrisa Sangchumnong, Saowatarn Samanit, Sarat Ritronasak, Jutamas Chaopipattanna, Tipvimon Prasertsri Keywords: Community-based Tourism; Lessons Learned; Participatory Action Research; After Action Review; Qualitative Participatory Action Research method; Ban Sam Kha Community; Ministry of Tourism and Sports.