Authors:
Aunkrisa Sangchumnong, Saowatarn Samanit, Sarat Ritronasak, Jutamas Chaopipattanna, Tipvimon Prasertsri

Addresses:
1,4,5 Department of Tourism and Hospitality Management, Suan Dusit University, Bangkok, Thailand. 2,3 Department of Tourism and Hospitality Management Lampang Campus, Suan Dusit University, Bangkok, Thailand. Aunkrisa_san@dusit.ac.th1, saowatarn_sam@dusit.ac.th2, sarat_rit@dusit.ac.th3 Jutamas_cha@dusit.ac.th4, tipvimon_pra@dusit.ac.th5

Abstract:

Community-based tourism is becoming popular, and the better-improved community and tourism convince many communities. This research focuses on Ban Sam Kha's experience; however, a lack of tourist development and promotion expertise will make them fail quickly. Knowing other communities' experiences will help. This qualitative participatory action research project used planning, acting, observing, and reflecting on the findings with target group action review (AAR) questions. The data gathering methods were conducted with 10 participants using in-depth interviews, 50 villagers in a knowledge exchange, and three rounds of a focus group discussion with 25 participants. From the results, Ban Sam Kha Community is an experience tourism destination with learning from community knowledge based on the creativity of the research process leading to tourism activities and tourist routes that connect the wisdom of various communities and their community ways that have been applied to the successful solving of development problems, which can be defined as “experience tourism and community learning”. This research includes policy recommendations and a model for others to use. Thus, all relevant parties in all sectors should cooperate in policy formation to decide policies and devise directions and strategies for their practical deployment.

Keywords: Community-based Tourism; Lessons Learned; Participatory Action Research; After Action Review; Qualitative Participatory Action Research method; Ban Sam Kha Community; Ministry of Tourism and Sports.

Received on: 13/07/2023, Revised on: 17/09/2023, Accepted on: 06/10/2023, Published on: 25/12/2023

FMDB Transactions on Sustainable Management Letters, 2023 Vol. 1 No. 3, Pages: 125-133

• Views : 170
• Downloads : 6

Download PDF