Authors:
Sarfraz Hussain, Farahat Alam

Addresses:
1Department of Commerce, Government Graduate College Liaquat Road Sahiwal, Punjab, Pakistan. 2Department of Economics, Government Graduate College Liaquat Road Sahiwal, Punjab, Pakistan. shussain3@graduate.utm.my1, farhatalam454@gmail.com2, 

Abstract:

According to the conclusions of the research, the presence of frequent visitors is critical to the sustained development of nations in both the economic and social spheres. This survey of visitors who visited the Harappa Museum in Sahiwal questioned 120 locals to discover whether or not they were willing to pay for tourist services. The results of the survey were presented in a poll. The research takes into account a wide range of demographic aspects, including a person's age, gender, educational level, pay, amount of time spent commuting, total cost, number of people living in a home, and overall degree of contentment. The findings point to the necessity of efficient management and administration in order to mitigate the unfavourable effects of tourism and, at the same time, increase the number of tourists who visit and the number of employment possibilities available to locals. According to the findings of the study, vacationers are willing to pay more for upgraded facilities and services. Additionally, the study found that vacationers' spending not only led to an increase in the local economy but also improved other aspects of day-to-day living.

Keywords: Tourism Services; Willingness to Pay; Harappa Museum; Local Tourism, Vacationers; Historic Sites; Visitors’ Tastes; Upgraded Facilities and Services.

Received on: 02/04/2023, Revised on: 16/06/2023, Accepted on: 13/07/2023, Published on: 25/07/2023

FMDB Transactions on Sustainable Management Letters, 2023 Vol. 1 No. 3, Pages: 105-113

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