FMDB Transactions on Sustainable Humanities and Society
2024 Vol.1 No.1
ISSN: 2998-8659
Editor: Thangaraja Arumugam
| Pages | Title and author(s) |
|---|---|
| 1-9 | Exploring the Effects of Greenwashing Concern Between Intention and Behaviour in Sustainable Clothing Choice Mathew Abraham, Bandit Aroman Keywords: Behavioural Change; Human Intention-Behavior; Theory of Reasoned Action; Sustainable Clothing Choice; Environmentally Friendly Apparel; Greenwashing Concern; Contemporary Styles. DOI: 10.69888/FTSHS.2024.000148 |
| 10-20 | Digital Marketing Evolution: A Bibliometric Method for Mapping the Web of Science Database V. Kalyani, L. Durgha Devi Keywords: Digital Marketing (DM); Bibliometrics Analysis; Web of Science (WoS); Developing Strategies for Product; IT Technologies and Methods; Advertising Budget; Virtual Platforms; Businesses Market. DOI: 10.69888/FTSHS.2024.000149 |
| 21-29 | Cause-Related Marketing and Its Impact on Consumer Behaviour: An Investigation with FMCG Brands Mohamad Rafiq, S. Subbulakshmi Keywords: Cause-Related Marketing (CRM); Brand Warmth; Brand Prestige; Brand Experience; Consumer-Brand Identification; Brand Loyalty; Social Identity Theory; Self-Categorization Theory. DOI: 10.69888/FTSHS.2024.000150 |
| 30-38 | Empathizing the Effect of Mobile Coupon Promotions on Social Shopping Behaviour Vimala Kadiresan, S. Shahul Hameed, Bala Subramaniam Keywords: M-Coupons and S-Commerce; Social Networking Sites; Social Shopping; Mobile Coupon Promotions; Customizing Promotions; Increasing Profitability; Social Networking Sites; Social Interaction and Intention. DOI: 10.69888/FTSHS.2024.000151 |
| 39-48 | An Exploratory Study on Globalization and Psychological Consequences on Sustainable Economic Development Syed Mohamed Sadath, Mohd Faheem Keywords: Psychological Consequences; Globalization and Identity Issues; Self-Selected Cultures; Spread of Emerging Adulthood; Ideas and Information; Involving Immigration; Inadequate Infrastructure. DOI: 10.69888/FTSHS.2024.000152 |