Authors:
Mesut Atasever

Addresses:
1Department of Logistics Management, Usak University, Kasbelen, Center, Turkey. mesut.atasever@usak.edu.tr1

Abstract:

This study aims to evaluate and compare the strategic statements of German and Turkish chain supermarkets through content analysis. These chain supermarkets adopt unique strategic statements because they have different market conditions and cultural structures. The problem addressed in the study is to identify common themes and recurring concepts in the strategic statements of German and Turkish chain supermarkets and to understand how these statements are adapted to different market conditions. By integrating the "resilient management" concept into this study, we will explore how German and Turkish chain markets adapt, respond, and recover from challenges and disruptions while shaping their strategic statements to ensure long-term success and sustainability in the ever-changing retail landscape. This method helped to identify thematic patterns, recurring concepts, and common trends in strategic statements. The results showed certain similarities and differences in the strategic statements of German and Turkish chain grocers. By highlighting the trends and strategic focal points in the retail sector in these two different countries, these results will provide a valuable reference for stakeholders in the relevant sector. This study is expected to contribute to academic research and business strategies for the strategic orientation of chain markets operating in the international retail sector. The results of this study will provide a valuable perspective to stakeholders, academics, and managers in the relevant sector by providing useful information about international business strategies in the retail sector. In addition, conducting similar studies in chain supermarkets in different countries will provide a broad scope for understanding cultural differences and international business strategies.

Keywords: Resilient Management; Comparative Analysis of Strategic; Statements in German; Turkish Retail Chain Markets; Stakeholders; Academics and Managers; International Business; Cultural Differences.

Received on: 12/03/2023, Revised on: 26/04/2023, Accepted on: 17/05/2023, Published on: 16/06/2023

FMDB Transactions on Sustainable Management Letters, 2023 Vol. 1 No. 2, Pages: 66-81

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